House of Fraser has killed Biba.


Biba was everything a shop should be. It was the life and soul of 60s clothing & it epitomized a generation, but unfortunately as those of us with experience of great creativity & little business sense know, it's hard to keep that kind of thing going without selling out a little bit. & so it closed it's doors to the sounds of crying in the street (well...my mum at least).


There was the design company Barbara Hulanicki set up to keep herself going & there was the diffusion line for Topshop which I still own one of my favorite dresses from & then the news came in the form of posters on the outside of House of Fraser. A short conversation with the staff revealed that they new absolutely nothing & I don't go into town much so I was worried I might have missed something... The 'coming this September' signs are still up though.


But flicking through the online lookbook and the things they've put on the website I don't think I'll hold my breath anymore. Everything is shiny & it's either too basic for the price or simply too extravagant to warrant it, who do they think their target market is? My mum? Or me? Because I think they got a little confused & then using Daisy Lowe as the model well, that I'm afraid is a step too far.

Again something that I have treasured in my heart for many years (like finding perfect vintage things or aviator jackets...) has been ruined by being turned into something that is supposed to make a lot of money, but at the expense of everything I ever loved about those things in the first place. I'm not saying you have to be poor to make beautiful things (eg, couture) but there has to be a line. Why didn't they employ someone that knows something about the brand other than, "Oh you know, 70s..maxi dresses they're big, who did those? Well Ossie Clark's got money, why don't we buy Biba instead?"
Any thoughts?

Biba was everything a shop should be. It was the life and soul of 60s clothing & it epitomized a generation, but unfortunately as those of us with experience of great creativity & little business sense know, it's hard to keep that kind of thing going without selling out a little bit. & so it closed it's doors to the sounds of crying in the street (well...my mum at least).
There was the design company Barbara Hulanicki set up to keep herself going & there was the diffusion line for Topshop which I still own one of my favorite dresses from & then the news came in the form of posters on the outside of House of Fraser. A short conversation with the staff revealed that they new absolutely nothing & I don't go into town much so I was worried I might have missed something... The 'coming this September' signs are still up though.
But flicking through the online lookbook and the things they've put on the website I don't think I'll hold my breath anymore. Everything is shiny & it's either too basic for the price or simply too extravagant to warrant it, who do they think their target market is? My mum? Or me? Because I think they got a little confused & then using Daisy Lowe as the model well, that I'm afraid is a step too far.
Again something that I have treasured in my heart for many years (like finding perfect vintage things or aviator jackets...) has been ruined by being turned into something that is supposed to make a lot of money, but at the expense of everything I ever loved about those things in the first place. I'm not saying you have to be poor to make beautiful things (eg, couture) but there has to be a line. Why didn't they employ someone that knows something about the brand other than, "Oh you know, 70s..maxi dresses they're big, who did those? Well Ossie Clark's got money, why don't we buy Biba instead?"
Any thoughts?