This is the third or fourth French Connection collection magazine thing I've got & it's always a nice little punctuation in the post. I always mean to post them because they're just so darn beautiful, but somehow the organisation has always alluded me. This time though, I've done it straight away! You'd think FC were paying me but I promise they're not mainly because I can say this: I don't actually like their clothes. I personally think they're overpriced & pretty generic, but it's their campaigns that set them apart for me.
Their "He is man" & "She is Woman" campaigns from last year are what made me sign up, but the magazines themselves are lovingly put together, wonderfully photographed & printed on gorgeous matte paper that smells amazing. Now that's a lot of positive adjectives but genuinely, I think French Connection deserve to be singled out for their unique dedication to odd & quirky advertisement. You can watch the videos to accompany them here... read the catalogue here (although I can highly recommend it in the flesh) & I'm gonna try & find out who the photographer is.
Just a shame about the clothes.
That grey skirt is actually really cool, has it started to cool down alot over there?
ReplyDeleteyeah same about the clothes, it's just really boring and the price doesn't go with it. i mean if it was half the price i'm sure some of the plain stuff but would be alright but i'd prefer if to be another "half" more interesting.
ReplyDeletetheir marketing does always look good though, nice choice